PEUGEOT 208 EXPERIENCE CENTER UNIVATE

Part of a branding campaign for French car manufacturer: Peugeot. We were asked to create a multi sensory event based on the branding identity keysentence: 'motion and emotion'. Where motion(visuals) and emotion(sounds) come together to create the world of the Peugeot 208.

Together with Univate we created an ideal mix between sound and visuals, creating a concept where the movement/motion and the feeling of the Peugeot 208 would be translated to sound and light, during the creation proces of the audio and visuals we were working closely together with specialized 3D visual mapping specialists to uplift the experience.

The visitor entered through a 180° TUNNEL Projection, it was just as if you were driving the 208 through a tunnel the sounds and visuals created a virtual reality like experience. After that there was an interactive installation with 3D glasses showing the Peugeot 208 dashboard and creating the feeling of driving the car and the experience ended with a Peugeot 208 3D mapping show where sound controlled the visual effects, creating an ultimate multi sensory presentation of the car.

Role: Music Composition, Sound Design, Interactive Sound System Design

Client: Univate, Peugeot