A N A L O G I A - M U S I C

Sonic Branding | NN



Worked on the entire page ‘audio’ in the brand book of the international insurance company NN following the implementation of the new brand promise and campaign ‘You Matter’.

In a period of 2 months we worked closely together with the key decision makers of the brand team and the agency to step by step come towards the full sonic branding of NN. From creating guidelines how and what kind of music and sound should be used by the international brand teams, to creating and sourcing a complete pre-licensed music library for the brand. From creating a beautiful and brand-fitting sound logo to giving in-house workshops in how to implement the sonic branding. Resulting in a coherent and brand-fitting use of music and sound for the brand worldwide.


Role: Sonic Branding

Client: Amp.Amsterdam, KRFL and NN